"Many organizations make sure they've dotted all their i's -- they have customer service, a receptionist, a convenient location, and on and on -- and all of it is mediocre. More often than not, prospects choose someone else -- their competition. Those competitors can't perform in some areas, but they're exceptional in the ones that matter."
It is so true that excelling in some areas can make up for lacking in others. So now we all just need to go excel at those things that matter. Easier said than done, but very profitable when you get it right.