Showing posts from August, 2005

Vertical Creep

So, I went to SES in San Jose again. What a blast. Not only were the sessions great, but Yahoo rented Paramount Great American for a night. After that, it was the Ask Jeeves get together. The next night was at the Googleplex. Wednesday was, text-link-ads, MonsterCommerce, and Incisive Media. While the parties were great, the highlight for me was presenting at 2 sessions.

The first session I presented at was moderated by none other than Danny Sullivan. He had predicted in 2003 that "Invisible tabs" would be used to show users the content they really wanted. Well, now it's 2005 and this is starting to happen, so this session was showing how it's happening and what the impact is for Search Marketing.

Greg Jarboe, president of SEOPR, started out by showing some of the ways in which news items (his specialty) were starting to show up above the organic results. Some of the engines even show pictures of the person in the article. He showed example after exam…