We've got a cache on our local servers of what most of the competing sites are priced at on every product we offer. If we show that, similar to Progressive Auto Insurance, are we asking for trouble?
Two thoughts on why we should:
1) Establish ourselves as a destination.
2) Give our customers less reason to leave our site and look around.
Two thoughts on why we should not:
1) We may not always have the lowest price.
2) We've got more traffic than most of these sites, so we'd be building their brand for them.
Such a tough choice. We'll probably run an experiment at some point and see what it does. What do you think?