Outsourcing
Man, is it ever hard to let anything go. But, alas, I have to give up some of my duties. We're going to try outsourcing SEO for ToolBarn.com to FathomSEO . The plan is to give them the tougher of our websites, have them try for some more competitive terms in a few of the categories we can make a few bucks in, and then consider allowing them to expand their efforts to everything. Seems to make sense, but it is still difficult to let anything out of my hands. After all, site development has been done primarily by me for so, so long. At least I still have Tool Parts Direct that I get to do SEO on. Speaking of Tool Parts Direct, I've put up an initial Froogle feed for the site. This has, of course, led to more visitors. To really make the most of this extra traffic, we also opened up Priority Mail, and since I integrated it with our inventory management system we could actually lower the rates we charge to our customers. We also were able to pass along the savings we're getti...