How can my eCommerce site use RSS feeds?
I've heard this question a few times. The answer is both simple and complex. So let's take a look at what you can do for an eCommerce site using RSS. BLOG feeds Ok, so this answer is probably too simple. But the important thing here is that you've got a blog talking about all the neat things you learn about your own products as you add them to your site, get feedback from customers or (better yet) use them yourself . Nothing beats personal experience, and if you can relate that to your customer well, you gain credibility. Plus, a well done blog gathers subscribers over time and those are "trusted" feeds, so you don't have to worry about SPAM filters when delivering your message to potential customers. New products Yes, a new products page is very important to have on your site. I've seen people question their usefulness, but to me there is no better way to get bots to index new product quicker. We maintain our new products page (in an automated fashion, of...