Finding the competition in niches

Many times, niche sites hide in the SERPs. I know that for ToolPartsDirect.com, there are some competing sites that we've never heard of when searching. But I know about quite a few of them.

How did I find them?

I did a niche keyword search in Google Image search. Even some of the more general searches, like makita parts, show some competitors that don't normally hit the SERPs.

While I was doing some research in this manner recently, I saw some familiar names on the tool side that seem to be trying to take our idea and slowly work it into their site. But I know they're there, so I can monitor what's going on.

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