Hitwise got sold...

Hmmm... I'm familiar with Experian, but I had no idea they were looking at Hitwise. The full announcement can be read here.

It sounds like most of the people that have been there are staying. It should be interesting to see if this improves the service at all (more backing to get more data) or if it'll stay where it's at. I can always dream, can't I?


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