What happens when...
First off, the very boring, I'm a geek look:
Second, a little medical humor:
Third, the off-colored humor approach:
Fourth, the "We need lightning" button:
And finally, the "Get a bigger tool" button:
I'm not saying they're all terrible, but I think this is maybe why we need a graphic artist's help in doing some marketing materials. After all, we're just a bunch of geeks.