Geo Location Report - Google Analytics

There are a couple of really cool reports that Google Analytics has available that most analytics packages ignore. They are the Geo Location Report and Geo Map Overlay.

Google Analytics / Marketing Optimization / Visitor Segment Performance / Geo Location
This report will show the top countries. From there, you can break it down to states (or providences or territories). From there, by city. Nothing earthshattering, but things started making sense to me during the USC vs. Texas game.

Sales have looked a little off since the game started. Normally, I'd say it's a Wednesday so there are a lot of people at church. However, tonight I can take a different view. Our top state just happens to normally be California, and our 3rd best is normally Texas. Take a bunch of those people out due to the game and traffic is suddenly down. By breaking it down by city under each state, things really start getting interesting.

Normally, we don't care that much what our top states are. However, when sporting events of the National Championship level are on, knowing who our visitors are can help explain traffic patterns seen during the big game.

Google Analytics / Marketing Optimization / Visitor Segment Performance / Geo Map Overlay
For those of you a bit more visual, the Geo Map Overlay shows your top geographic areas with dots over a map. It is much easier to see clustering that way (Matt's personal site gets more visitors from one specific area in Germany than anywhere else, so it makes us wonder about the word of mouth side of things going on over there.)

Raw data is more useful for me (Geo Location), but the map is sure pretty.

Comments

Post a Comment

Popular posts from this blog

Yii multiple select dropdownlist with default values

So I was coding a form in Yii, and came across a situation where I had a value of 0111110 (no, yes, yes, yes, yes, yes, no) that I needed to pre-populate values in a multiple select drop down. This didn't seem like it should be that hard, but the Yii documentation lacked a bit there. The first step was to split out the string. $optionValues = str_split($model->variable); Now, we create a blank array to hold our options. $options = array(); Then, we go through those options and set selected on the ones that need selected. foreach ($optionValues as $optionKey=>$optionVal) {      if ($optionVal) {         $options[$optionKey] = array('selected' => 'selected');     } } Now, we render the drop down list. echo $form->dropDownList($model, 'variable', array('0' => 'Zero', '1' => 'One','2'=>'Two','3' => 'Three', '4' => 'Four', '5' =&g
Read more

May 2021 updates

 Lots of work has been done since I last posted. Everything feels different, and gigs have been scheduled. It's time to get ready to play live again. Maiden Voyage We're playing a primarily hispanic audience show in a few weeks. New bass player is continuing to learn the songs, new guitar player keeps impressing me with his resolve, and as a band we feel ready for a couple hours of Maiden music. We're also playing a benefit for our lost blood brother in July, where we'll be playing the set list we did at our final show with him. Somehow, Live After Death seems fitting for that show, so that's what we're performing. We also have a special "something" planned for the first song which should hit everyone right in the feels. Pop Band We're currently using the name Hard Candy for this one. We're going to be playing a couple of benefit shows to get things started on stage. One is for our former drummer Dan and also the one with Maiden Voyage in Bill&
Read more

Been getting busy

It's been a while since I posted, so I thought it was time for an update. Maiden Voyage is starting to get busy. This summer saw quite a few shows and several benefits with us performing. We had our first show with us providing sound, which meant I had to buy a trailer. That was going to become necessary anyway just to continue moving our light show around, so it just worked out well. We played in Lincoln for the first time. Nothing earth shattering about playing another town about 60 miles from where we're based, but after that one show we immediately booked 2 more in Lincoln with minimal effort. Guess that first show is the most important one like they say... only one chance for that first impression. Speaking of 2 more shows with minimal effort, that's how most of our shows are happening now. We're not even looking for shows all that hard and are starting to have booking agencies and show promoters contacting us about being a headliner for some bands they'r
Read more