SEO latency

SEO is annoying. I make changes today and see results in weeks or months. I make changes, may not see results, may see a huge boost. Frustrating. I don't know of any other profession where you wait weeks or months to see if what you did made any difference.

Of course, if you wait weeks to months in between changes, that means competitors get stronger while you sit and wait. So you're forced to make more changes while you're waiting to see what the prior ones did, meaning you never really know what it was that made the difference.

What a frustrating profession.

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