Online Reviews and Unreal Expectations

Reviews on other websites of our sites are usually pretty positive. I enjoy it when I find reviews of some of our competitors that aren't so good. But, realizing the unrealistic expectations of our customers, I almost feel bad for them when I see those, but not quite.

The latest I saw was one of our larger competitors (there aren't all that many left in that category) that had 3 out of 4 at a site with negative feedback. I checked some of the other review sites and saw some really negative comments, including comments about unethical business practices (capturing funds when they place the order, not when it's shipping was one example).

At the same time, I know that we've had comments left about us saying "If you ever want to be as good as them, you need to change this or that." People seem to want everything tomorrow, shipped for free while getting the lowest price for the product that they can and not paying sales tax. Sort of a "Give it all to me, but I'm not giving you anything back."

Expectations online can be so unrealistic. How can we ever meet everyone's expectations? I don't think it's possible, so we'll just have to keep trying our hardest and do what we do best.

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