Linkbait... oh the possibilities

Every time I go to SES, I end up talking to Todd. Lately, I've also been talking with Rand, Ken (some guy), and Todd. What do the first two have in common that the second two don't seem to buy into as much?

Linkbait.

Todd and Rand are two very good writers, and the linkbait they produce is second to none. Ken and the other Todd seem to use more traditional SEO methods, although they're not totally ignoring linkbait. Nor are they ignoring rankings.

I guess what it comes down to is this: Do you want to do linking strategies, or do you want to be creative and have links show up because of some (interesting / controversial / insightful) content? Either one takes work.

So what type of linkbait could we come up with for power tools? Something viral, like doing stupid things on video with power tools, would obviously attract some attention. Buying guides and hands on stuff seems to get minimal attention, although they do bring a few links if done well. I've got a couple ideas up my sleeve here... be on the lookout. But if anyone has a great linkbait idea they'd like to share, I'm all ears. I'm no Todd or Rand, so I don't have (or pretend to have) all the answers.

Comments

Anonymous said…
Why not do a videoblogging series on how to use different tools?
Friday, December 15, 2006 4:54:00 PM
Brian Mark said…
Joshua,

It's not totally linkbait, but it should be somewhat viral if we do it well. That's already in our plans, if we can get an engaging script. That could also be incredibly boring if we do it wrong.
Friday, December 15, 2006 4:57:00 PM
Post a Comment

Popular posts from this blog

Yii multiple select dropdownlist with default values

So I was coding a form in Yii, and came across a situation where I had a value of 0111110 (no, yes, yes, yes, yes, yes, no) that I needed to pre-populate values in a multiple select drop down. This didn't seem like it should be that hard, but the Yii documentation lacked a bit there. The first step was to split out the string. $optionValues = str_split($model->variable); Now, we create a blank array to hold our options. $options = array(); Then, we go through those options and set selected on the ones that need selected. foreach ($optionValues as $optionKey=>$optionVal) {      if ($optionVal) {         $options[$optionKey] = array('selected' => 'selected');     } } Now, we render the drop down list. echo $form->dropDownList($model, 'variable', array('0' => 'Zero', '1' => 'One','2'=>'Two','3' => 'Three', '4' => 'Four', '5' =...
Read more

Need some feedback

Image
Once again, we've made lots of changes at ToolBarn. But now, I'm looking for some feedback. We've got a cache on our local servers of what most of the competing sites are priced at on every product we offer. If we show that, similar to Progressive Auto Insurance, are we asking for trouble? Two thoughts on why we should : 1) Establish ourselves as a destination. 2) Give our customers less reason to leave our site and look around. Two thoughts on why we should not : 1) We may not always have the lowest price. 2) We've got more traffic than most of these sites, so we'd be building their brand for them. Such a tough choice. We'll probably run an experiment at some point and see what it does. What do you think?
Read more

Wal-Mart's pricing is different online

Image
As I was browsing Wal-Mart.com for a monitor today, I noticed they had one for less than most of the other online sites I usually check out. I decided that since this wasn't an "Online Only" listing that I'd head over and pick one up. I didn't have much trouble finding it in the store (they don't have much selection, so it's easy to spot it), then I went to the checkout. I was grabbing the one below: I wasn't thinking about it much as I approached the register, but when the lady scanned the box and it came up as $192, I wasn't pleased. $22.12 extra just for shopping in the store? That's not right. That's an extra 13%, plus I'll have to pay more in sales tax. For now, Wal-Mart is on that list that begins with the letter "S" once again. Not that they ever stray much from that list, but I've got another reason. Too bad my hometown doesn't have much else to choose from. I'll have to venture out after work one of these ...
Read more